The Calls by Keyword report summarizes your incoming phone calls by the keyword search term that brought the visitor to your site.
Tip The Calls by Keyword Report is designed to help digital marketers see what what keywords are converting the most phone calls on their site.
Calls by Keyword Report
To access this report, click Reports in the navigation bar. Once in the Reports section, click the report title in the upper left of the screen to reveal a dropdown with all of the reports available, select Calls by Keyword.
Changing the Chart Type
Sometimes it's useful to visualize data with a different chart type to for it to provide more value. There are three different chart types available:
- Stacked Bar Chart - Great for seeing trends over time.
- Area Line Chart - similar to a stacked bar chart, shows trends over time very well.
- Donut - great for summarizing data and seeing portional variances.
Changing the Chart Date Range
In many cases it might be useful to change the date range for the data you want to see. For example, you might want to see calls over the last 6 months or the last year. Use the date range tool just above the chart as needed.