Call Tracker connects directly to your Google Ads account and uploads phone calls as conversions. This closes the loop between an ad click and the call it produced, so you can optimize campaigns on calls rather than clicks.

> **Important** Call conversions are matched back to an ad click using the Google Click ID (gclid). Only calls that arrive with a gclid are uploaded, which means you need an online tracker (Number Pool or Campaign) with our [Dynamic Number Insertion](https://help.calltracker.io/hc/ct/articles/dynamic-number-insertion-dni) script installed on your website.

You do not need the Google Analytics integration for this. The two integrations are independent, and Google Ads no longer needs to import Analytics goals.

### Open the Google Ads Integration

Go to **Company Settings > Integrations > Google Ads**. This is the **Google Ads Conversion Tracking** page.

### Connect Your Google Ads Account

Press **Connect Google Ads Account**. You'll be sent to Google to sign in and authorize Call Tracker to upload conversion data to your account.

### Select Your Google Ads Account

After authorizing, choose which Google Ads account should receive the call conversions. Accounts you manage are listed for you to select.

### Choose a Conversion Action

Call Tracker needs a Google Ads "Import from Clicks" conversion action to upload calls to. You have two options:

* **Create a new "Phone Call" conversion action** — recommended. We add a conversion action called **Phone Call** to your Google Ads account for you.
* **Use an existing conversion action** — select one of your existing "Import from Clicks" conversion actions.

### Confirm It Is Enabled

Back on the Google Ads page you'll see **Connection Details** showing the connected account and conversion action, with buttons to **Disable**, **Enable**, or **Disconnect** the integration.

Once calls start arriving with a gclid, they appear under **Recent Conversion Events** on the same page, which is the quickest way to confirm the integration is working. Note that conversions can take a few hours to appear inside Google Ads itself.